<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- ─── Tier 1: primary conversion surfaces ─── -->

  <url>
    <loc>https://9lever.com/</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <url>
    <loc>https://9lever.com/aria</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.95</priority>
  </url>

  <url>
    <loc>https://9lever.com/audit</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://9lever.com/book</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://9lever.com/case-studies</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- ─── Tier 2: ICP segment landing pages ─── -->

  <url>
    <loc>https://9lever.com/for-coaches</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://9lever.com/for-consultants</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- ─── Tier 2: location pages (local SEO) ─── -->

  <url>
    <loc>https://9lever.com/toronto</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <url>
    <loc>https://9lever.com/mississauga</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <url>
    <loc>https://9lever.com/ottawa</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- ─── Tier 3: Field Notes (blog) ─── -->

  <url>
    <loc>https://9lever.com/blog</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://9lever.com/blog/how-to-get-more-coaching-clients-without-posting-5-times-a-day</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

  <url>
    <loc>https://9lever.com/blog/why-your-coaching-funnel-isnt-converting</loc>
    <lastmod>2026-04-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

  <url>
    <loc>https://9lever.com/blog/stuck-at-20k-a-month-coaching</loc>
    <lastmod>2026-04-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

  <!-- ─── Tier 3: course ─── -->

  <url>
    <loc>https://9lever.com/course</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- ─── Tier 4: lever sales pages ─── -->

  <url>
    <loc>https://9lever.com/levers</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://9lever.com/levers/lever-01</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://9lever.com/levers/lever-02</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://9lever.com/levers/lever-03</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://9lever.com/levers/lever-04</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://9lever.com/levers/lever-05</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://9lever.com/levers/lever-06</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://9lever.com/levers/lever-07</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://9lever.com/levers/lever-08</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://9lever.com/levers/lever-09</loc>
    <lastmod>2026-04-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

</urlset>
